By Rebecca White Account executive, ImPRessions account
PHOTO PROVIDED BY THE OHIO PERFORMING ARTS SERIES
The Performing Arts Series account hosted a night of food, drinks, posters, face cut-outs and fun Saturday, March 12. The Avenue Q themed party was held at The Pigskin Sports Bar & Grill to help promote the upcoming show. The musical will show Tuesday, April 12 at the Templeton-Blackburn Alumni Memorial Auditorium.
The Performing Arts Series account aimed to raise awareness and excitement about Avenue Q coming to Ohio University for the second year in a row. “Our overall goal is simple: attract students to the Performing Arts Series, especially the Avenue Q event,” said John Marvar, Co-Account executive of the Performing Arts Series account.
The account promotes the variety of shows the OHIO Performing Arts Series hosts. For the Avenue Q event however, The Performing Arts Series is counting solely on ImPRessions for promotions and ticket sales.
“Not only does this give us a large amount of responsibility, but we will also be able to directly evaluate how our hard work pays off in terms of ticket sales,” said Rebecca Goodburn, Co-Account executive.
The Avenue Q promotion party featured free food, non-alcoholic drinks and the chance to win free tickets. There were a variety of promotional materials at the event including poster boards of the Avenue Q characters with their faces cut out so guests could take pictures in them. The account encouraged guests to take pictures and post them on the Facebook page. They will select a winner for the best photo to receive free show tickets.
Avenue Q is a smash hit musical and has received several Tony Awards. The musical features “Rated R” puppets that portray racy topics such as sex, drugs, homosexuality, racism and growing up in general.
The account plans to continue promotions into spring quarter. Marvar said this may include another promotional event or business outreach.
Marvar said, “The opportunities are endless and we’re all very excited.”
For more information about Avenue Q and other OHIO Performing Arts Series events check out the account’s blog.
